Scale Insights is a rule-based Amazon PPC tool favored by hands-on advertisers who want to design their own automation logic. AdSpark combines AI optimization toward a target ACoS with a rules engine and an AI copilot.
Updated October 2026
Scale Insights lets advertisers build precise automation from rule building blocks, with features such as bid rules, search-term harvesting, mass campaign creation and sales analytics.
Its pricing is based on the number of automated ASINs, with an alternative plan priced as a percentage of ad spend for unlimited ASINs.
AdSpark is AI-powered Amazon PPC management software, with Walmart Sponsored Products also supported. It runs a continuous bid optimizer toward your target ACoS, reviews search terms with AI, paces and reallocates budgets, supports dayparting and custom rules, and includes an Account Copilot that can take actions. Every action is logged and reversible.
| Capability | AdSpark | Scale Insights |
|---|---|---|
| Automation style | AI optimization toward target ACoS, plus your own rules | Build-your-own rule-based automation |
| Search-term harvesting | AI search-term review: harvest winners, negate wasters | Yes, rule-driven |
| Bulk campaign creation | AI keyword and ASIN seeding at launch; staged bulk edits | Yes, mass campaigns |
| AI assistant | Account Copilot chat that can take actions, plus a weekly AI account manager review | See Scale Insights' site |
| Marketplaces | Amazon Ads; Walmart Sponsored Products | Amazon |
| Pricing basis | Plan by number of ad accounts + % of managed spend | Number of automated ASINs, or % of spend |
| Pricing | Starter $149/mo (1 ad account), Growth $399/mo (up to 5), Agency $899/mo (unlimited), plus a platform fee of 3% of managed ad spend (2.5% on Agency). 14-day free trial. | Scale Insights' pricing page (checked October 2026) lists plans from $78/mo for 5 automated ASINs to $688/mo for 100, about 20% less billed yearly, plus a plan at 1% of monthly ad spend for unlimited ASINs. 30-day free trial. Check their site for current terms. Source |
Scale Insights details reflect publicly available information as of October 2026 and may change. Check Scale Insights's website for the latest features and pricing. Scale Insights is a trademark of its respective owner; AdSpark is not affiliated with or endorsed by it.
Both. A continuous optimizer steers bids toward your target ACoS, and you can add your own rules as guardrails.
For a handful of ASINs and a hands-on operator, Scale Insights' per-ASIN plans can be very cost-effective. AdSpark fits better if you want AI to do more of the work or you manage several accounts.
Only on one plan: its pricing page lists a 1% of monthly ad spend option for unlimited ASINs. The other plans are priced by ASIN count.
Connect your Amazon Ads account and see what the optimizer would change. 14-day free trial, cancel anytime.