Helium 10 Ads, the PPC tool formerly known as Adtomic, lives inside the Helium 10 suite of Amazon seller tools. AdSpark is a dedicated AI PPC manager for Amazon (with Walmart Sponsored Products support) built for sellers and agencies. Here's how they differ.
Updated October 2026
Helium 10 is a broad Amazon seller suite covering keyword research, listing optimization, analytics and more. Its PPC tool, Helium 10 Ads (formerly Adtomic), adds campaign building templates, a rules engine for targets, bid automation algorithms and PPC analytics.
According to Helium 10's site, full access to Helium 10 Ads is included in its Diamond and Elite plans, with a limited preview on Platinum.
AdSpark is AI-powered Amazon PPC management software, with Walmart Sponsored Products also supported. It runs a continuous bid optimizer toward your target ACoS, reviews search terms with AI, paces and reallocates budgets, supports dayparting and custom rules, and includes an Account Copilot that can take actions. Every action is logged and reversible.
| Capability | AdSpark | Helium 10 Ads (Adtomic) |
|---|---|---|
| Core focus | Dedicated AI PPC management | PPC tool inside a broad seller suite |
| Bid automation | Continuous bid optimizer toward a target ACoS, plus a rules engine | Bid algorithms plus a target rules engine |
| Search-term management | AI search-term review: harvest winners, negate wasters | Keyword suggestions and search-term analytics |
| AI assistant | Account Copilot chat that can take actions, plus a weekly AI account manager review | See Helium 10's site for current AI features |
| Keyword research and listing tools | Not included; PPC-focused | Yes, core part of the Helium 10 suite |
| Agencies / multiple accounts | Multi-account portfolio view; Agency plan has unlimited accounts | See Helium 10's site for account limits by plan |
| Change history | Every action logged and reversible | See Helium 10's site |
| Pricing | Starter $149/mo (1 ad account), Growth $399/mo (up to 5), Agency $899/mo (unlimited), plus a platform fee of 3% of managed ad spend (2.5% on Agency). 14-day free trial. | Helium 10 Ads is included in the Diamond and Elite plans (preview on Platinum). See Helium 10's site for current plan prices. |
Helium 10 Ads (Adtomic) details reflect publicly available information as of October 2026 and may change. Check Helium 10 Ads (Adtomic)'s website for the latest features and pricing. Helium 10 Ads (Adtomic) is a trademark of its respective owner; AdSpark is not affiliated with or endorsed by it.
Yes. Helium 10's PPC tool was previously called Adtomic and is now presented as Helium 10 Ads.
Yes. Many sellers keep Helium 10 for keyword research and listings and use a separate PPC tool. Avoid letting two tools change bids on the same campaigns.
It depends on your plan and spend. AdSpark is a subscription plus a platform fee on managed ad spend; Helium 10 Ads comes with specific Helium 10 plans. Compare both on your actual spend.
Connect your Amazon Ads account and see what the optimizer would change. 14-day free trial, cancel anytime.